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Despite suggestions to the contrary, King did not consult psychologists to produce a habit or addiction-forming game. Instead, a small team focuses on making sure that the challenge gets progressively harder without getting too hard, Palm said. And at level 455 and counting, Candy Crush could go on forever, as the team works actively to release new episodes on a weekly basis. Perhaps it's this never-ending quality that partially explains its hold over a growing number of people. Or maybe Facebook is to blame. Candy Crush Saga, when played with a Facebook account, encourages members to turn to their friends for help when they've run out of lives, and inspires competition through level leaderboards.

Whatever the reason behind our fascination with Candy Crush, the odds seem stacked against the game being anything more than a flash in the pan, History shows us that Web and mobile games peak and then fade away, Take Farmville or Draw Something, for instance, two games that road a tidal wave of Facebook attention to fame -- and some fortune -- before taking a backseat to newer releases, It's a reality that Palm and King are ready to face, "All games have a lifespan," he said, "We continue working on other products, and keep working on our recipe to innovate and come up with..concepts that will appeal to the same audience that loves Candy Crush Saga."With King rumored to be preparing for an IPO, the positive outlook is a must, even if the strategy bears cha cha cha iphone case striking resemblance to Zynga's less-than-successful strategy, Zynga, once the "It" social game developer on Facebook's block, is now hemorrhaging players, losing money, and trading at more than 70 percent off its initial offering price..

Correction, September 6 at 12:01 p.m. PT: The story has been edited to eliminate the mention of a rehab treatment program for Candy Crush Saga addicts. Contrary to what CNET was previously told and what was presented in a press release about the program, a representative for Addiction Treatment Limited now tells CNET that the program does not in fact exist. If you count yourself a Candy Crush Saga holdout, you've probably been warned by friends not to start playing. Because once you do, you won't be able to stop.

Odds are that someone you know has a love or hate relationship with Candy Crush Saga, the seemingly never-ending game that's become the fixation of people everywhere, The game is the undisputed leader in the casual-gaming sector, witnessing more than 600 million active game sessions each cha cha cha iphone case day from mobile devices alone, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..

It turned out to be a lot more than merely "interesting." Google celebrates Chrome's five-year anniversary this week, while Ballmer just announced that he will be departing the hot seat at Microsoft within a year. "After the first couple of weeks, people were writing us off as dead," said Erik Kay, a software engineer manager who's been on the Chrome team since before the browser launched. To his credit, Ballmer wasn't alone in failing to recognize the significance of a product that seriously shook up a somnolent Web browser market. At the time of Chrome's launch, Microsoft's much-derided but dominant Internet Explorer commanded around 72 percent of the market, with Mozilla's Firefox holding close to 20 percent, Safari taking just under 7 percent, and Opera and other browsers making up the remainder.