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"Windows Phone's success has been in convincing first time smartphone buyers to choose one of its devices with 42 percent of sales over the past year coming from existing feature phone owners," Sunnebo said. "This is a much higher proportion than Android and iOS. The Lumia 520 is hitting a sweet spot, offering the price and quality that new smartphone buyers are looking for."For comparison, only 27 percent of Apple and Android users switch operating systems when they get a new smartphone. Catering to feature phone users is a smart tactic since more than half of the world's mobile users are still on the simpler devices, according to Kantar. Older Samsung Galaxy models also sell well with new smartphone owners and the rumored upcoming lower-priced iPhone 5C could pick up some of that market as well.

"The brands that win in this segment will be those that understand and address the birches iphone case the needs of consumers in terms of price, content, and quality," Sunnebo said, "Apple and Android must focus on a balance between retaining existing customers and attracting feature phone owners to trade up if they want to continue their success over the next year."While iOS and Android devices still dominate the market, Windows Phone is increasingly gaining -- new Kantar data shows that the platform rules 8.2 percent of the five major European markets..

Despite Apple and Android smartphones dominating global sales, Windows Phone devices are steadily being snapped up by new users. In fact, new data shows that Windows Phone sales reached a record market share for the three-month period ending in July. Kantar Worldpanel ComTech reported that at the end of July Windows Phone dominated 8.2 percent of the five major European markets, including the UK, France, and Germany. It has also increased its market share in other countries worldwide, like Australia and Mexico.

"This transaction will enhance value across platforms and allow Verizon to operate more efficiently, so we can continue to focus on the birches iphone case producing more seamless and integrated products and solutions for our customers," Verizon CEO Lowell McAdam said in a statement, "We believe full ownership will provide increased opportunities in the enterprise and consumer wireline markets."Although the US wireless market provided an important hedge against its struggling European operations, Vodafone's exit from the market is the best move for the company, analysts said..

"The timing of the sale, which has been the subject of speculation for years, appears shrewd," analysts at CCS Insight said. "Although Verizon continues to show strong performance, recent merger and acquisition activity in the US points to the emergence of stronger competitors. Further, although Verizon resumed dividend payments to Vodafone in 2011, future pay-outs are not assured."Verizon has for years sought to buy out Vodafone's 45 percent stake in Verizon Wireless, which is the No. 1 wireless provider in the United States and the fastest-growing and most profitable part of Verizon. However, Vodafone reportedly sought a better return from the asset.