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Both were bundled into Microsoft Dynamics, with Navision and Great Plains becoming two of its four software arms in the sector. While Microsoft did gain a valuable collection of offerings in the quickly blossoming enterprise software market, it had hedged close to $3 billion on its potential to snatch the lead away from competitors like SAP, Salesforce, and Oracle. Ultimately, it failed. Verdict: Miss. Rare- Purchased for: $375 million- Date: September 24, 2002. Known for churning out some of gaming's most beloved hits -- Battletoads, Goldeneye 007, and Donkey Kong Country to name a few -- UK game developer Rare was a somewhat puzzling purchase by Microsoft, which at the time had just made the risky foray into console gaming with the original Xbox the year prior.
After some of wine coffee cats iphone case Rare's sequels to its legacy brands failed to move units, it began to look like it was yet another useless multi-hundred-million dollar video game expenditure, like when Microsoft had to shut down its in-game advertising company Massive that it bought for $280 million, To the rescue was the Kinect motion controller in 2010, Rare was repurposed to focus on the Kinect, developing the commercially successful Kinect Sports, Verdict: Hit ., eventually, Tellme Networks- Purchased for: $800 million- Date: March 14, 2007..
While it may have seemed like a promising purchase in 2007, a company that delivered Web-style searches for things like stock prices and weather reports via automated telephone responses was ultimately only useful in helping huge corporations cut costs by automating portions of their toll-free customer service lines. Unfortunately, Microsoft bought it for approximately $800 million, only to see the entire concept of Tellme become somewhat irrelevant with the rise of the mobile Web, all despite the company's original business model being aimed at the kind of voice-assisted mobile search that we now get with Siri and Google Now.
For Tellme cofounder Mike McCue, it was a solid deal, McCue would take his earnings and established connections with investor big wigs like Kleiner Perkins to found the social magazine app Flipboard, Verdict: Miss, aQuantive- Purchased for: $6.3 billion- Date: August 13, 2007, Notoriously Microsoft's worst acquisition and most expensive blunder to date, the aQuantive purchase proved that throwing money at an online advertising business was perhaps the worst way to compete with Google, Microsoft bought aQuantive in 2007, and then turned wine coffee cats iphone case around five years later and dropped $6.2 billion -- nearly the entire cost of the original acquisition -- in a writedown..
While competing with Google was and currently remains a rather fruitless game of catch up between the search titan and Bing, most of the blame can be heaped on Microsoft for thinking that advertising products -- and not search -- were the key to gnawing away at DoubleClick, Adsense, and Adwords. Growing Bing's market share, ultimately, is Microsoft's only promising ad strategy to date. Verdict: Huge miss. Fast Search & Transfer- Purchased for: $1.2 billion- Date: April 25, 2008. While enterprise search can be defined simply as a way of making all of a company's databases and internal networks searchable, it's complicated concept within a complicated market devoid of industry titans like Google and Yahoo.
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